Unity Business Partners

Regardless of the size or scope of your organization, if your marketing material is not reaching its intended audience, you will suffer as a result. Even if your social media postings, blogs, and videos are flawless, they will not have the desired impact until they are seen by the right people. Without the proper focused strategy, your material may appear to be lost in the noise. It is critical that you ensure that your material reaches the right person at the appropriate time. Be Brilliant Club Tip: Create a detailed profile of your target consumer and figure out who they are. You can better target your content if you know their age, occupation, buying preferences, and most often visited websites Marketing techniques are constantly shifting. The way we promote to customers and businesses now is vastly different from how it was done ten, twenty, or thirty years ago. The development of the internet and cellphones has accelerated the evolution and adaptation of strategies. Is print mar

Philip Morris International's PT HM Sampoerna Tbk (Sampoerna) has introduced the IQOS ILUMA smoke-free tobacco product, which is only compatible with TEREA SMARTCORE STICKS™ tobacco sticks. Indonesia is the first Southeast Asian country to launch this novel product, based on feedback from adult smokers (Anam, 2023). The IQOS ILUMA gadget uses Smartcore Induction System technology to heat tobacco without using a heating blade. This unique solution improves heating efficiency and reduces tobacco residues. Cleaning the equipment is unnecessary (Anam, 2023). The moniker "IQOS" stands for "I Quit Ordinary Smoking" and represents the sector's evolution. IQOS' unique heat-not-burn technology offers smokers a safer alternative to traditional smoking, reducing negative repercussions.  However, the brand faces challenges in showcasing its new products. Effectively communicating the benefits of harm reduction requires navigating   enable the system to apply finding

To conclude the year, we asked our contributors and staff to make a prediction for 2023. You would think that after last year, we'd learned our lesson about making forecasts, but we couldn't stop ourselves. Feel free to keep these if you want to disgrace us later. Cities will be more appealing in 2023  COVID severely disrupted home markets in the GTA and Lower Mainland. Urban housing markets, particularly condos, have declined in favor of real estate outside large cities. While property prices outside of large cities were already rising due to individuals fleeing Toronto and Vancouver home prices, COVID was a significant catalyst. Anecdotes of people relocating to rural locations or smaller cities far outside of usual commuting distance became common. This tendency drastically reversed in 2022, when the reality of commuting became more apparent. Cities became more appealing as white-collar workers returned to work. I believe this will continue in 2023, as office workers transit

Business transformation is the systematic reworking of an organization's operating practices to improve financial outcomes and efficiencies. Lawton, G., & Pratt (2022) suggest that such efforts can be implemented across an organization or focused on certain departments or product lines. Business transformation differs from other enhancement strategies in that it requires a comprehensive shift in task execution, rather than incremental changes to processes or products (Lawton, G., & Pratt, Business transformation involves changing an organization's operational paradigms and adopting a more innovative and holistic strategy (Rhamadona et al., 2023). Organizational leaders are driving a strategy shift that prioritizes innovation, agility, and adaptation over incremental adjustments in task management. Transformational efforts require a complete overhaul of workflows, structures, and strategies to improve organizational performance and resilience in a rapidly changing  Busin

Paid or membership programs, in particular, are increasing popularity. They expanded significantly throughout the pandemic as customers increasingly turned to internet avenues for purchase and interaction. There is still room for progress. Over 60% of digitally minded consumers under 35 say they plan to join at least one new paid program in the coming year, with 17% expecting to join three or more. Achieving such performance necessitates intelligent program design that is tailored to a company's consumer base and environment. It is not enough for businesses to just "copy and paste" programs from others. Instead, they must create unique programs that address specific, focused goals while taking into account aspects such as the company's market position, product context, and consumer wants. While most loyalty programs are simple to implement and gain some popularity, only those that are genuinely based on individual customer preferences and expectations will offer long